TIPS on Corporate Blogging
It’s the same as the ‘blog’ that we do. With a few thingamajis. :)
1. The most passionate of them all
It is important to have someone, maybe the founder or CEO of the company, who would write, and will be willing to commit to write for the blog. Without the passion, there will be no human side on the blog. Find this person and the corporate blog will stay alive as long as this person is alive. :)
2. Search Engine Optimization
Content is important – make it relevant. Search engines will be able to locate it easily and you might even rank higher in searches.
3. Blog often
It is also the same as saying ‘update.’ (I know, right? 
) Posts should not have information overload. Make them easy to understand and easy to subscribe. It would also be helpful if posts are entertaining but still informative. Just always be careful on what you post. :)
4. Comment back
It’s a social media tool, ergo communication should be two-way. When people comment, you reply. This brings us back to all of corporate blogging’s objectives.
It’s very crucial to assign a person (or even persons) to maintain the corporate blog because maintenance is very tedious!
But you need to. Remember the most crucial part of any corporate blog its human element.
Yep. The human side of the blog is indeed its ‘selling point’. And i think it won’t really work if you assign people to blog. It’s better if it comes naturally.
Not that it is tedious. An organization should know the purpose of the blog and the pros and cons of having a blog. So, it is expected of them to know how it should be maintained.
sometimes I find it difficult to blog about communication without getting my readers bored,:) but what’s good about constant blogging is that you get to train yourself to be entertaining and at the same time substantial
Haha. According to psychology, a person’s attention span only lasts for about seven minutes. So it is really a challenge for bloggers to keep their readers attention up. As what our class taught us, blogging should be brief and still substantial.
The creation and maintenance part of creating a website or a company blog is important. Applying the research on employer branding (:D), research shows that leadership is one of the greatest employer branding tool. The involvement of the company leaders is critical.
Wuu. Employer Branding! Hehe.
Yep, that’s why a lot of corporate blogs are CEO blogs because the blog serves as a reflection of the organization. 