Disclaimer: This entry is not about the latest news on your favorite stars. Sorry to disappoint you. 🙂
The BIS Model of Communication Evolution tells us how communication advanced from being one-way to two-way, until it became multidirectional. B stands for BROADCAST, I stands for INTERACTIVE, and S stands for SOCIAL MEDIA. This model of communication evolution would help us understand why and how certain communication styles work in a particular way and make us appreciate that change really is inevitable when it comes to communication.
The first thing that would enter my mind is NEWS. In a news program, there is the headline, local news, foreign news, sports news, showbiz, and a special segment for anything under the sun. News is usually aired during primetime wherein many viewers are glued on their TV screens. It also has the widest reach of audience since the content is not targeted on a particular audience. And as viewers, we have our preference on which news program to watch – depending on how credible the source is.
*showBIS: There is this one person who can be the ultimate source of juicy information (a.k.a. chismis). We believe anything this person would say (with matching “ows?” and “talaga? Di nga?”), and all his/her communication effort is PUSH. It just depends on the receivers of chismis if they will actively participate in spreading the news or just be passive about it.
Divisoria. Baclaran. Ukay-ukay. Mall. Shopping. Haggling. I think many girls and young women are involved so much in the interactive model. We get to choose which brand of clothing/footwear, of what size, color and design, and even negotiate on the price. And it doesn’t just end in one stall. I myself have this habit of visiting all of the stalls ‘til I get to that item that would stand out (and more often than not, I would end up on the stall that I visited first.) You ask assistance from the salesladies, fit the items and sometimes end up not purchasing the item. Haha. Namagod lang. 🙂
*showBIS: People aren’t just satisfied with just listening to chismis. In most cases, they participate in the “research process.” They want to get connected with other people who consume the same media that they consume. There is room for feedback. There is an avenue for contribution. Case in point: Gossip Girl series. 🙂 It’s not just GG who’s the ultimate source of info. Students can send photos and comments to GG and she would be more than glad to spread the word.
Talk about REAL time. Everything comes from all directions and it’s difficult to control. Everything is bendable – consumer and creator roles can interchange. And when I think of Social Media, I remember this restaurant that we tried. They have a variety of seafood to choose from, and customers get to decide which seafood to eat and how much, and how it would be cooked. You can give them your own recipe and they will cook it for you. Customers just have to wait until they serve the food. 🙂 It’s a resto wherein the menu is not dictated by the owner, but rather customers are more involved since their preference is highly valued.
*showBIS: Probably, one of the most controversial showbiz issues I’ve witnessed in quad media is the Hayden Kho sex videos scandal. From pirated DVDs being sold in bangketas to DVDs sold in Middle East, from newspaper headlines to TV interviews… It is LITERALLY everywhere. Thanks to media sensationalism, everyone has something to say with the issue. And since everything happens fast and in real time, Bluetooth made it possible for people to… you know what I mean.
As human beings and communicators, we play different roles in the communication process. We come from different cultures and we even cross different cultures. As to how our discussion ended during this meeting, Sir Barry emphasized that we should not just be satisfied by actively participating, but more importantly, we should be more concerned in co-creating. We have a lot to contribute. The possibilities are endless. 🙂