The Viral: Kung Ikaw ang Presidente ng Pilipinas, ano ang gagawin mo?

the election is almost there (with the assumption that there will be an election).

with all the “pre-campaign” mania going on, we tend to be overwhelmed.

filipinos, especially the youth voters, are encouraged to choose wisely.

kung ikaw ang presidente ng Pilipinas, ano ang gagawin mo?..

for those who care..
for those who wish to care..
and most especially, for those who still don’t care..

watch this video..
and hopefully, you do your part in sharing this..

thanks. 🙂

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Corporate Blogging v.2

TIPS on Corporate Blogging

It’s the same as the ‘blog’ that we do. With a few thingamajis. 🙂

 1. The most passionate of them all

It is important to have someone, maybe the founder or CEO of the company, who would write, and will be willing to commit to write for the blog. Without the passion, there will be no human side on the blog. Find this person and the corporate blog will stay alive as long as this person is alive. 🙂

 2. Search Engine Optimization

Content is important – make it relevant. Search engines will be able to locate it easily and you might even rank higher in searches.

3. Blog often

 It is also the same as saying ‘update.’ (I know, right? 🙂 ) Posts should not have information overload. Make them easy to understand and easy to subscribe. It would also be helpful if posts are entertaining but still informative. Just always be careful on what you post. 🙂

 4. Comment back

It’s a social media tool, ergo communication should be two-way. When people comment, you reply. This brings us back to all of corporate blogging’s objectives.

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Corporate Blogging v.1

When we had our OrCom142 class with Sir Barry, he made us organize a miniseminar on New Media which included Intranet, RSS, Podcasting, Wikis and Corporate Blogging.

The topic that was assigned to us was Corporate Blogging. We first researched on the topic, but the information that we gathered still wasn’t enough so we interviewed two corporate bloggers. I rummaged through my old notes and luckily, I found my interview scribbles. Big thanks to the interviewees for giving us sufficient information for the miniseminar (and for this post! ) 🙂

Brief History

Blog came from the words web and log – a web log is used to monitor the progress of a company’s internal project (as far as I can remember.) Then eventually, the term ‘blog’ was coined.

Technology prompted the existence of blogs. Before, organizations only used press releases to provide information. But the use of internet opportunities increased. Ten to 20 years ago, it used to be dial-up. Then, DSL emerged giving internet users faster and easier connection with a very low cost. This allowed people to reach more people. And one doesn’t even need to own his or her own PC since there’s always an internet café somewhere.

Status Quo: Inbound vs Outbound Marketing

Outbound marketing refers to the use of traditional media in marketing like the use of mass media.

 Outbound marketing = You find your audience

Inbound marketing refers to the use of new social media like blogs, profiles and search engines.

Inbound marketing = They are finding you

Today, outbound marketing is considered to be just 10% and inbound marketing is 90%. 

What is Corporate Blogging?

Basically, it is a blog focused mainly on a company or business. (this is the simplest that I can give 🙂 )

Its Objectives

A corporate blog aims to:

1. provide additional information

2. give an update about a new product/technology

3. venue to answer questions/comment on products or services

4. reach more people through online presence

5. feedback mechanism

6. build a good image

7. engage customers in a conversation

Types of Corporate Blogs

1. Internal blogs – “what’s going on”

– contain company events, announcements, updates, etc. which are not accessible to the public

2. External blogs – purpose is to inform an make an impression on the reader since it is open to the public

Other types*

1. CEO blog

2. Marketing blog

3. Engineering blog

*blogs that have specific targets

Advantages

Generally speaking, a blog is beneficial because it is easy to set up and more efficient. It is more efficient in a way that you give information that needs to be given out like promotions and marketing, and people can comment, plus other people can view these comments. It is search engine friendly so your company is accessible. Also, you get new customers online and even connect with other competitors.

But more importantly, corporate blogs create personal relationships and more one-to-one personal conversations with people, whether they are consumers or not. It makes conversation easier and it is like having direct communication with your company.

 The Catch

Since blogs are open to anyone who uses the internet, they are certain drawbacks to be considered. First, it can expose a lot of things, which might inadvertently reveal information about the company. Second, it sets up the company to questions/comments/interpretations – which can be linked (competitors, privacy issues, spam). Third, it is in danger of harassment by being hacked. And fourth, it raises legal issues because a company will always be held liable for what is posted in the blog.

Corporate Blogging in the Philippines

In the Philippines, corporate blogging has only been introduced for more or less three years ago. Many Filipino companies still do not fully understand and realize what blogging is and how helpful it can be to their businesses. There are existing blogs in the Philippines which are being used to sell products, but they are still pseudo-personal and pseudo-business blogs.

Edge over other social media

Corporate blogs are easier and to control and more manageable because you can choose what to post and what not to post, plus you can filter messages. Another is flexibility – you can add, delete and edit the content, so it stays updated. They also have their long term benefits because people will keep going back to your blogs.

 

*Credits to our Miniseminar in Corporate Blogging (OrCom142). This post will not be possible without it. 🙂

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Tribute to Contributors :)

Writing used to be my passion when I was in the elementary. My grandmother, who was the adviser of our English school paper then, inspired me to write both in the English and Filipino newsette. I wanted to see my name on that small box located on the 2nd/3rd page of the paper where all the names of the creative people where written, though barely noticed and read by students. I strived hard to be part of the editorial staff. I started as a contributor, writing articles for the features and literary section. And the rest, as they say, was history.

As far as I can remember, contributors on school papers always occupy half of the space of the staff box. And this creates an implication that there are a lot of students out there who can also write, who just need to be given the opportunity to be part of the staff. 🙂  This, I think is what I learned from The Contribution Revolution (TCR) – organizations need to create avenues for people to put in their wild, creative, out-of-the-box ideas. Because I know there is a huge pool of untapped resources outside the company who has a great potential in improving and transforming it. I would like to agree with (TCR) that “the creation of a community around an important topic promotes an engagement with the site” – that there is a need to have something interesting and worth discussing in order to create traffic in the site. I remember our topic last semester in Public Relations (Orcom 105), Customer Relations, where we included hate sites in our report. A hate site can be a community of customers who are dissatisfied with a product or service of a specific company and it is an effective venue for them to share their complaints or suggestions. And organizations who are mentioned in these hate sites should take advantage of them by giving the appropriate customer service to their customers.

The market is not targeted when we talk of contributors. So, it is up to the company to make its site engaging to people for them to contribute. Many internet users are generous enough to share their ideas. 🙂  Relating it to my previous post (see showBIS), user contribution can also be compared to the flow of communication in the grapevine. In informal communication, there is information present, which tends to excite people. And this information can flow very fast – a.k.a. employee engagement, not to mention its evolution and exaggeration. It can come from random individuals. You just get surprised when the contributors are the people you least expect to participate.

User contribution opens the organization to criticisms and areas for improvement. Contributions are highly regarded though they should not be considered as 100% precise. The effectiveness of these contributions can only be proven when they are already tested.  Like in Wikipedia, many professors would not consider it as a reliable source because it is open to a lot of errors since articles are written by amateurs. We can only verify information from Wikipedia if we also see it on other reliable sources.

With everything that i learned from TCR, there is one thing that really stuck on me. Many organizations should be thankful to contributors. For without them, they would still be trapped on their classical way of doing things. Not that it is bad. But we know that things change, so as  people’s preferences.  And with this, we should share information if we think it would be a good contribution to something. Who knows, the information that we share can be the key to something more useful.

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when faith is all you’ve got..

 

I have faith.

Enough faith to believe that there is a Supreme Being there who is a pillar of strength to a lot of people. And I pray to Him.. every waking morning and before I hit the sheets at night. And each passing day, I become even more prayful.. for the very reason that my globe tattoo would work every time I try to connect to the internet in order for me to access my wordpress account and post something substantial and worth reading in my blog. Seriously, I’ve never been this faithful. From the moment I plug in the device, up to the second I click “connect”, up to the waiting part which is very agonizing.. and the torture doesn’t end there. More often than not, I am able to connect but I cannot browse. And from there, I continue to hold on to my faith. The next thing I know, it’s already 5am.

And i’m still praying..

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showBIS :)

Disclaimer: This entry is not about the latest news on your favorite stars. Sorry to disappoint you. 🙂

 The BIS Model of Communication Evolution tells us how communication advanced from being one-way to two-way, until it became multidirectional. B stands for BROADCAST, I stands for INTERACTIVE, and S stands for SOCIAL MEDIA. This model of communication evolution would help us understand why and how certain communication styles work in a particular way and make us appreciate that change really is inevitable when it comes to communication.

Broadcast

 The first thing that would enter my mind is NEWS. In a news program, there is the headline, local news, foreign news, sports news, showbiz, and a special segment for anything under the sun. News is usually aired during primetime wherein many viewers are glued on their TV screens. It also has the widest reach of audience since the content is not targeted on a particular audience. And as viewers, we have our preference on which news program to watch – depending on how credible the source is. 

*showBIS: There is this one person who can be the ultimate source of juicy information (a.k.a. chismis). We believe anything this person would say (with matching “ows?” and “talaga? Di nga?”), and all his/her communication effort is PUSH. It just depends on the receivers of chismis if they will actively participate in spreading the news or just be passive about it.

Interactive

Divisoria. Baclaran. Ukay-ukay. Mall. Shopping. Haggling. I think many girls and young women are involved so much in the interactive model. We get to choose which brand of clothing/footwear, of what size, color and design, and even negotiate on the price. And it doesn’t just end in one stall. I myself have this habit of visiting all of the stalls ‘til I get to that item that would stand out (and more often than not, I would end up on the stall that I visited first.) You ask assistance from the salesladies, fit the items and sometimes end up not purchasing the item. Haha. Namagod lang. 🙂

 *showBIS: People aren’t just satisfied with just listening to chismis. In most cases, they participate in the “research process.” They want to get connected with other people who consume the same media that they consume. There is room for feedback. There is an avenue for contribution. Case in point: Gossip Girl series. 🙂 It’s not just GG who’s the ultimate source of info. Students can send photos and comments to GG and she would be more than glad to spread the word.

Social Media

Talk about REAL time. Everything comes from all directions and it’s difficult to control. Everything is bendable – consumer and creator roles can interchange. And when I think of Social Media, I remember this restaurant that we tried. They have a variety of seafood to choose from, and customers get to decide which seafood to eat and how much, and how it would be cooked. You can give them your own recipe and they will cook it for you. Customers just have to wait until they serve the food. 🙂  It’s a resto wherein the menu is not dictated by the owner, but rather customers are more involved since their preference is highly valued.

*showBIS: Probably, one of the most controversial showbiz issues I’ve witnessed in quad media is the Hayden Kho sex videos scandal. From pirated DVDs being sold in bangketas to DVDs sold in Middle East, from newspaper headlines to TV interviews… It is LITERALLY everywhere. Thanks to media sensationalism, everyone has something to say with the issue. And since everything happens fast and in real time, Bluetooth made it possible for people to… you know what I mean.

As human beings and communicators, we play different roles in the communication process. We come from different cultures and we even cross different cultures. As to how our discussion ended during this meeting, Sir Barry emphasized that we should not just be satisfied by actively participating, but more importantly, we should be more concerned in co-creating. We have a lot to contribute. The possibilities are endless. 🙂

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New Social Media: Culture friendly :)

When I was in high school, I never relied on the internet for research. Actually, I never realized its importance until we had our science congress. We were trained to check libraries and look for the books that we need. I did my research paper with very little help from the world wide web. Internet, then, was always the last resort.

My friend introduced me to mIRC when we were in our freshman year. I must admit, I was amazed. Maybe because it was something new and it was not a part of my “intrapersonal” culture. It was in my junior year when finally, internet connection invaded our humble abode. It was a rainy afternoon when i heard that toot-toooot sound from that small device waiting for the message “you are now connected.” DSL was not yet popular during that time so a lot of us were “dial-up” dependents. From that day on, internet helped me stay connected with my friends. And so, internet and I became friends. 🙂

Fast forward to college. Internet really plays a vital role in our academic lives. Just imagine having a subject requiring you to create a blog account, post weekly insights and comment on your classmates’ posts. [bonus: a professor painstakingly checking your posts (ehem :))] I don’t know why but I am really more of an internet user when I was in high school compared to now that I’m in college, considering that we get some of our required academic materials online. Perhaps because I didn’t have a 24/7 connection in our dorm and I’m too lazy to go to Pedro Gil to rent a computer unit.

A lot of my classmates have excellent internet connection in their homes, and I’m happy for them. Haha. Whenever they talk about this site, I just listen then ask when I’m already lost. I am contented just listening to their stories about Facebook, Twitter and Plurk since I don’t have accounts on these sites (fine, you can call me loser now). And when I talk of Friendster, the common reaction that I would get is “Laos na ang Friendster! That is so stone age!.” Sorry naman. 🙂

This is just a micro view on how people can react to new social media. I consider myself a part of the minority (though I don’t have data to support this yet) who are open to the opportunities the new social media can give, yet still a bit reluctant and halfhearted if they would embrace it. Indeed, internet is a very powerful tool. And many are very enthusiastic and excited to everything the internet can offer. After reading Wikinomics, I feel like it’s been ages since other countries started exploring and utilizing the potentials of new social media and our country has just started to have a grip on it.

Though Filipinos have only just begun in actively participating in a global scale, I believe we’ve been making a good impression. I think it is also because we were brought up by our culture to be proud of our race, to never lose the Pinoy touch in everything that we do, to prove to other nations that we are world class. And this will make us stand out.:)

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